The advertising agency is the ultimate capitalit enterprise.
It makes money by helping clients make money and is therefor a gun for hire, ready to do whatever it takes so their clients are happy and appeased, their happiness and appeasement depending on sales and profits and such.
Arguably, everything that the agency does that’s related to the client’s business is centered on this objective.
So, it came as a major surprise when a group of agency employees drafted and circulated a petition complaining to management that they had not been invited to go on one client-agency outing to a luxury spa.
They were unaware that the reason behind the event was to appease an increasingly unhappy client.
They were also unaware that they entire thing was staged and that all the fun, games, gifts, everything would make this the trip to and from hell.
So during the 3 days that half of the agency was out, led by a frustrated Creative Director, a petition circulated denouncing the grievance, demanding justice.
The Creative Director then lobbied one-on-one for it to be signed.
The name of each signer was leveraged to get another one.
A handfull steadfastly refused to sign. They were pressure unrelentlessly.
The plan was to march Monday on to the General Manager’s office and deliver it. A 60s-style march with signs and banners that they put together.
The signs were quietly destroyed and all was forgotten.
Or was it? Every now and then a cruel co-worker would use the word “Petition”. As in, “Does anyone want to sign a petition?” “Should we sign a petition?”
Always around the ingenuous instigators who thought advertising people had any rights.